ABIDE — Brand Board

The Anchor: the name

The brand is not a tagline — it is the name

To dwell

Systems you can live inside confidently. The promise — faith in your systems.

To endure

Engineered to endure. Foundations, not quick fixes.

To remain

Calm, steady guidance. A partner who stays.

To be present

Listen first, understand before recommending. Discovery before advice.

To keep faith

Stewardship — respect existing efforts, honor the mission, abide by what works.

To rest

Peace of mind. The destination of every engagement.

Logo system

Live assets from abide-media

Full lockupabide-banner.png · headers, footers, signatures

Wordmark · creamABIDEcreme.png · on dark surfaces

Mark · creamLogocreme.png · on deep teal

Mark · orange tileorange_cremeIcon.png · avatars, square contexts

Mark · mono blackblackIcon.svg · light surfaces, print

Mark · 3D glass3D Glass Logo.png · hero, launch — see beneath the surface

Lockup · ditheredditheredabidebanner.png · textured/print

Wordmark · ditheredditheredabidecremeword.png · on dark

Mark · dithered glassditheredabideglasslogo.png · textured contexts

Mark · dithered tileditheredorangelogo.png · on cream

Color

60 / 30 / 10 · depth / surface / light

#184852

Abide Teal

Primary · depth & stability · text on cream, buttons

#103040

Deep Teal

Imagery grounds, gradients, dark sections

#F0EBDF

Cream

Surfaces · the lighted paper · body on cream

#FF4A03

Signal Orange

Energy · light · wayfinding · CTAs

#FF5000

Orange · divider alt

Rules and dividers, small geometry

#FF9678

Ember

Soft accent · links on dark · gradients

#111A1B

Ink

Body text on cream

#FFFFFF

White

Master background, contrast surface

#000000

Black

Monochrome mark · blackIcon.svg

60% depth & neutral30% cream10% orange

AA accessibility confirmed: cream on teal ≈ 8.4:1 · Ember on teal ≈ 4.7:1 · Signal Orange text on cream = large text/graphics only.

Typography

human · clear · precise

Display serif

Faith in your
systems.

Asul · 400 / 700

Role: names, emotional headlines, quotes — the human voice.
Stack: Asul, Georgia, 'Times New Roman', serif

Sans · body & UI

Every message should help the audience understand a problem, recognize a possibility, or see a clearer next step.

Space Grotesk · 300–700

Role: body, navigation, headlines at scale — the clear voice.
Stack: 'Space Grotesk', Arial, Helvetica, sans-serif

Mono · meta & labels

ELLIOTT GODWIN
Founder/CEO · [email protected]
417-766-6650 · www.abide.sh

Cartograph CF · 400 / 500 / 700

Role: roles, meta, captions, eyebrows — the precise voice.
Stack: 'Cartograph CF', JetBrains Mono, monospace · Print: Avenir Next / Helvetica Neue

Specimens render with local fallbacks (Georgia / system sans / monospace) if the named font isn't installed on this machine — the stacks above are the production ones.